Lawyers representing In-N-Out Burger have sent a cease and desist letter to producers who filmed an unauthorized video featuring a model using the chain’s food in “sexually suggestive” ways, reports TMZ.
In March bikini clad Abigail Ratchford– a Los Angeles-based model with 4 million Instagram followers– appeared in a “lunch-break” themed clip where she is seen drizzling an In-N-Out vanilla milkshake over her barely-clothed body, flicking fries to the camera, and bouncing up and down while touching herself.
The clip, which has racked up over 1.5 million views on Facebook alone, was not sanctioned by the West Coast burger chain, which is known for espousing Christian values. Soda cups at the chain sport bible verse passage John 3:16 while burger wrappers point to Revelation 3:20.
TMZ says that In-N-Out has been inundated with customer complaints since the video’s release due to the “various sexually suggestive acts” performed in the clip with the chain’s signature items.
In the model and her producers, Live Rich Media, fail to take down the video, the chain will likely file a lawsuit against all parties involved in the clip’s production.
Though In-N-Out’s conservative philosophy may not jive with busty, shake-covered models, the video is very similar to Carl’s Jr. ads that have featured Kim Kardashian, Kate Upton, Charlotte McKinney and other women in sexually suggestive spots to promote its food.
In-N-Out burger was founded by Harry and Esther Snyder in 1948 and continues to be fully owned and operated by the conservative Christian clan. The chain does not franchise so they exert control over product packaging throughout all locations.